Logo Design and Marketing Consulting for Better Bikes
I partnered with Better Bikes—a local bicycle repair shop—to design a custom logo that reflected the brand’s identity, advise on a marketing strategy to attract more customers, and provide guidance on optimising the design of their website to improve user experience and online visibility.
Logo Design
The client requested a vintage-style logo that clearly represented the bicycle repair shop's services. To fulfil this vision, I incorporated a graphic of a person cycling, complemented by a cogwheel to symbolise the mechanical aspect of the business. The entire logo’s outline was designed to resemble a gear, giving it a cohesive and relevant look. I used classic fonts and an appropriate colour palette to further enhance the vintage aesthetic. Additionally, I produced multiple variations of the logo, allowing the client flexibility to use it in different contexts, from signage to social media.
Marketing Strategy
The marketing strategy aimed to help the newly established bicycle repair shop gain visibility, attract customers, and grow its business. I recommended setting up a Facebook business page, a website, and registering as a Google Business to increase the shop's online presence. I also suggested creating an Instagram account to showcase bike repair work and engage with potential customers visually. Offline, I designed flyers to distribute locally, ensuring the shop’s services were promoted effectively in nearby communities. This combination of online and offline marketing helped establish a strong foundation for the business to reach its target audience.
Website Design Advice
To ensure the shop's website presented a professional and user-friendly experience, I identified several areas for improvement, including color schemes, fonts, and the overall layout. My primary focus was on refining the layout and simplifying the navigation, making it easier for visitors to find key information, such as services, pricing, and contact details. By enhancing these aspects, I aimed to give the website a more polished and welcoming appearance, ultimately improving customer experience and encouraging potential clients to engage with the shop's offerings.
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"Working with Iona was a pleasure. She provided invaluable marketing advice, guiding me through the critical first steps of building my business. I’m especially happy with the logo she created—it's exactly what I envisioned for my brand. I couldn’t recommend her enough!"
— Founder of Better Bikes
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