Web Design and LinkedIn Strategy For Morgan Hill Consultants
During my role at Morgan Hill Consultants—a cutting-edge data solutions consultancy—I spearheaded a comprehensive website redesign and developed a LinkedIn marketing strategy.
Web Redesign
The company’s previous website was outdated and lacked SEO optimisation, leading to low visibility and poor user experience. I implemented the following changes:
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Modernised the layout and colour scheme to reflect a sleek, professional aesthetic.
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Enhanced user experience by improving navigation and mobile responsiveness.
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Created and updated content and optimised it for SEO, increasing site traffic and conversion rates.
LinkedIn Marketing Strategy
In addition to the redesign, I developed a LinkedIn marketing strategy to strengthen MHC's online presence and engagement. This included:
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Creating a comprehensive content calendar tailored to the consulting sector.
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Providing content ideas and post templates to maintain a consistent brand tone.
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Offering best practices for account optimisation to boost visibility and engagement.
LinkedIn Content Marketing
I created and published long and short-form content on the company's LinkedIn, increasing the number of followers by almost 30% and the number of unique page visitors by 104% in one month. Engagement rates for content reached 20%.
Logo Design
To complement the website redesign and marketing efforts, I designed a custom logo for Morgan Hill Consultants' new product. This logo aligns with the brand’s professional and innovative identity, enhancing recognition and visual appeal across platforms.
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"Iona's work for us was faultless. She redesigned our entire marketing strategy innovatively and efficiently. Iona was always engaged and extremely helpful."
— Alasdair Duke, Director at Morgan Hill Consultants
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