Non-Profit Digital Marketing Campaign
As part of my digital marketing course, I conducted a project to design and execute a digital marketing campaign aimed at increasing awareness and donations for a hypothetical non-profit focused on marine wildlife conservation.
Project Planning
Objectives: The primary goals of the project were to increase awareness and online engagement and drive donations.
Project management: I used tools such as Trello and Monday.com to plan and organise the project, creating a project specification, risk register, budget spreadsheet, and Gantt chart.
Strategy: To successfully meet the objectives, I planned to create educational and promotional content for social media, create a website and a newsletter for the organisation, launch a special fundraiser for a specific project, and launch a product line.
Timeline: The project’s timescale was 1 month.
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Week 1: Research, planning, and strategy development
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Week 2 & 3: Content creation, website building, newsletter creation
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Week 4: Campaign execution, launch of fundraiser and product line
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Execution
Logo: Created a logo for the organisation using Canva.
Social Media: Designed 6 engaging posts and stories, including promotional and educational posts to share on Instagram and Facebook.
Website: Built a website for the organisation using Wix. View here.
Blog Article: Wrote a blog post about the endangered Angel Shark to include on the website. View here.
Email Newsletter: Created a newsletter to keep supporters informed and engaged using Canva and MailChimp. View here.
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