Content creation and social media marketing for The Climate App
As a social media content creator and manager for The Climate App—an innovative start-up developing a gamified climate-action app—I played a key role in driving engagement and raising awareness for environmental issues.
Research and strategy
To ensure content was relevant and engaging, I:
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Conducted in-depth market research and analysed current social media trends.
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Used analytics to develop a strategic content calendar that aligned with audience interests and seasonal trends.
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Collaborated with other volunteers to coordinate and manage the social media accounts.
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Content creation and implementation
In terms of execution, I produced a variety of engaging content, including carousel posts, reels and stories.
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Educational Posts: Informative posts on environmental topics to raise awareness and inspire action.
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Funny Posts: Humorous and light-hearted content, including memes, to make environmental issues more approachable.
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Tips and Tricks Posts: Practical, actionable advice on how followers can make eco-friendly changes in their daily lives.
I also managed audience interactions to foster a community atmosphere, attract new followers, and generate interest in the app.
Thanks to this content, we increased the amount of accounts reached by 153% and increased interactions by 68% in the first month, with content reaching up to 2,2k views.
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Iona's super great to have on our team 'The Climate App' as a content creator in so many ways! She's super easy to work with, understands the requirements quickly, creates great creative content with a keen eye for detail and important information! I know I can rely on her and Iona would be great in any team.
— Sam Naef, Founder & CEO of The Climate App
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