To ensure our content is relevant and engaging, I:

• Conduct in-depth market research and analyse current social media trends.

• Use analytics to develop a strategic content calendar that aligns with audience interests and seasonal trends.

• Collaborate with other volunteers to coordinate and manage the social media accounts.

Content Creation and Implementation

In terms of execution, I produce a variety of engaging content, including carousel posts, reels and stories.

• Educational Posts: Informative posts on environmental topics to raise awareness and inspire action.

• Funny Posts: Humorous and light-hearted content, including memes, to make environmental issues more approachable.

• Tips and Tricks Posts: Practical, actionable advice on how followers can make eco-friendly changes in their daily lives.

I also manage audience interactions to foster a community atmosphere, attract new followers, and generate interest in the app.

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Thanks to this content, we increased the amount of accounts reached by 153% and increased interactions by 68% in the first month, with content reaching up to 2,2k views.